Photography

Learn about how you can best utilize photography.

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Role of Photography

Using photography is a great way to draw human connection and bring Castle into the real world. Source images that capture lively moments that tell a story our audience can relate to. Avoid using stock photography and images that incite danger or fear.

Mood and lighting

Try source images that capture lively moments that tell a story our audience can relate to. The subject, its surrounding, and colors featured should reflect this story. Pick images that feature colors that promote warmth, intrigue, and comfort.

DO
  • Capture real life moments that users can relate to
  • Pick images that feature warm and inviting colors
DON'T
  • Avoid stock images that incite danger or fear
  • Avoid images that feature dark and gloomy colors
Camera angle and composition

Source photography that feature the subject from interesting angles to create a sense of scale, wonder and intrigue. Avoid using images that feature clutter or tight spaces. Images should promote a feeling of calmness and minimalism.

DO
  • Use images that feature interesting camera angles
  • Use images that are shot with a sense of scale and intrigue
DON'T
  • Avoid stock images that have clutter
  • Avoid images with too many competing subjects
People and face expressions

When featuring people in your photography, try source images that appear natural and set in a real world environment. Avoid photos that feature angry or frustrated facial expressions and instead use positive expressions that promote happiness and relief.

DO
  • Use images that are set in the real world
  • Use image that capture genuine and authentic moments
DON'T
  • Avoid using images that look like stock photography
  • Avoid using images that show anger or frustration